Flooding the Indian Motorcycle Market
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR026 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesBusiness Environment |
| Case Length |
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10 Pages |
| Period |
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1990s-2002 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Hero Honda, TVS |
| Industry |
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Automobile & Automotive |
| Countries |
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India |
Abstract:
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The case explores reasons for the increased rush of motorcycle launches in the late 1990s in the Indian market.
It discusses in detail, the growth of the two-wheeler market, the demand shift from scooters to motorcycles and the issue of sustainability of this high growth.
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Issues:
» Structure of Indian two-wheeler industry, entry of M N Cs in the Motorcycle segment, spate of launches in the Motorcycles market
Contents:
Keywords:
Rush of motorcycle, launches, 1990, Indian market, two-wheeler, demand shift, scooters, motorcycles, sustainability, high growth
Flooding the Indian Motorcycle Market
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